Pilkington Park
Client
Wyborn Capital
Services
Pilkington Park is a warehousing and distribution hub strategically located in the heart of the Tāmaki Regeneration Precinct in Auckland. We created a brand identity that spans consistently across an IM document, custom iconography, wayfinding signage, a website and various marketing collateral.
We drew inspiration from the stacking of containers and their geometric nature to craft the logo and branding, reflecting the versatile logistics capabilities of the building and its expanse. To convey a sense of strength and robustness, a heavy typeface was chosen and paired with a striking black and yellow colour palette.
A secondary palette with brighter variants of traditional container colours, was chosen to colour code parts of the architecture and wayfinding signage so that truck drivers, employees and visitors can navigate around the site without confusion.
The IM document includes eight unique site plans that showcase various areas within Pilkington Park. The custom iconography is stocky, geometric and highlights Pilkington Park’s key features and advantageous location to other distribution centres.
Selected Projects
