Pilkington Park is a warehousing and distribution hub strategically located in the heart of the Tāmaki Regeneration Precinct in Auckland. We created a brand identity that spans across an wide spectrum of deliverables, including an IM document, custom iconography, wayfinding signage, a dynamic website, and an array of marketing collateral.
We drew inspiration from the stacking of containers and their geometric nature to craft the logo and branding, reflecting the versatile logistics capabilities of the building and its expanse. To convey a sense of strength and robustness, a heavy typeface was chosen and paired with a striking black and yellow colour palette.
In addition, we introduced a secondary palette comprising brighter variations of traditional container colours. This thoughtful colour coding strategy was applied to various elements of the architecture and wayfinding signage, ensuring that truck drivers, employees, and visitors could navigate the site with utmost clarity and efficiency.
The IM document itself boasts eight unique site plans, offering an intricate glimpse into the diverse facets of Pilkington Park. Finally, our custom iconography, characterised by its sturdy and geometric nature, accentuates Pilkington Park's key attributes and its strategic advantage in relation to other distribution centres.