Looking for the most delicious Asian food in the Bay of Plenty? If you can track down Lucky Lucky Noodle, you're in luck. This custom-built 'noodle cart' caters to events, families and professionals in a variety of locations around the region. Friends of Friends were engaged to create an iconic and fun brand identity with custom illustrations and a bright colour palette to match. In concepting and executing the branding, we developed the look and feel for their social content as well as designing their latest hot sauce packaging — a cheerful style which reflects the founders spirit of charm.