Honest Wolf


Honest Wolf

Brand Identity

We’ve had the pleasure of working with Honest Wolf to re-brand and help with their preparation for international growth. Honest Wolf was launched by Sophie and Sam Hurley in 2020, third generation farmers at Papanui Estate in the North Island of New Zealand. The brand focusses on repurposing the tonnes of wool shorn from the farm’s 25,000+ sheep each year by crafting this durable, eco-friendly fibre into luggage and accessories for everyday use.

We’ve been hands on for almost a year crafting a sleek new identity and refreshing all of their touchpoints including packaging design, eDMs, tone of voice, copywriting, creative direction for product & lifestyle shoots, content creation and ongoing social media management. It brings us so much joy to work with clients and brands that share an aligned respect to both the planet and its people.