Brand Identity

With service and innovation at the forefront of everything they do, Host is set to be New Zealand’s leading digital ordering and payments platform for hospitality businesses, allowing human interaction to thrive. The brand name cleverly asserts its role to entertain and look after the needs of customers to ensure they have the best experience. It also supports the notion of common social habits when visiting your favourite local and receiving a warm welcome by staff.

To reflect the personable and dependable nature of the business, we focussed on a clean, minimal aesthetic, modern use of colour and design inspired by human connection. We wanted to strike a balance between 'food app' and 'tech company', playful and corporate, approachable and professional. Host is genuine, innovative and good-natured – but it’s also a highly successful enterprise, led by people who know exactly what they’re doing. Our branding showcases these two unique, and incredibly complimentary, sides of the company.

Illustrations by Blake Scott