No Ordinary


Plant Projects

Brand Identity

Always a pleasure working with the good people at Plant Projects to help with the packaging design, tone of voice and copy for their own brand, No Ordinary.

The first product to launch in their range was No Ordinary Oat Milk. Although the plant milk category is rather saturated on a global scale, many brands have opted for a bold, bright and illustrative style design for their packaging. In order to stand out, we chose to take a minimal and monochromatic direction. By doing so, we were able to hero the honest and shameless brand tone of voice. No Ordinary Oat Milk has launched onto shelves and cafes around New Zealand, Australia and Singapore, and encourages consumers to switch up their daily dairy milk intake for this delicious plant-based option developed especially for coffee.

Most recently, we designed the packaging for the newest product to join the family: No Ordinary Ice Tea. A deliciously refreshing, low sugar alternative to other competitors in the market.