No Ordinary Oat Milk, a product by Plant Projects, has launched onto shelves and cafes around New Zealand, Australia and Singapore, and encourages consumers to switch up their daily dairy milk intake for this delicious plant-based option developed especially for coffee.
Although the plant milk category is rather saturated, many brands have opted for a bold, bright and illustrative style packaging design. In order to stand out, we took a minimal and monochromatic approach that also allowed us to hero their very honest and direct tone of voice.
The next product to launch within the range is No Ordinary Ice Tea. A deliciously refreshing, low sugar alternative to other competitors in the market. For both of these products we created the brand identity, packaging design and have assisted with a variety of marketing collateral.