FSL Foods


FSL Foods

Brand Identity

Based in sunny Nelson, FSL Foods is a family run business with almost 20 years’ experience sourcing and selling frozen fruit and vegetables to supermarkets nationwide. In fact, their business actually started in the 1930’s when ‘Pop’ Warnes of the Glover family planted the very first raspberry crop in the Tasman region.

What an honour to rebrand such a historically renowned kiwi business and share the journey as they challenge and grow the industry, find more sustainable ways of working and introduce new products into the New Zealand market. The deliverables of the project so far include logo design, brand guidelines, vehicle signage, uniforms and company merchandise. There are more exciting developments in progress that are still to come.