FSL Foods
Client
FSL Foods
Services
Brand Identity
Illustration
Based in sunny Nelson, FSL Foods is a family run business with almost 20 years’ experience sourcing and selling frozen fruit and vegetables to supermarkets nationwide. In fact, their business actually started in the 1930’s when ‘Pop’ Warnes of the Glover family planted the very first raspberry crop in the Tasman region.
It was an honour to rebrand this historically renowned Kiwi business and share their journey as they challenge and grow the industry, find more sustainable ways of working and introduce new products into the New Zealand market. Our key tasks of this project included the brand identity, brand guidelines, vehicle signage, uniforms and company merchandise.
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