Friends of Friends is a full-service design studio based in Auckland, led by creative director, Lucy Kirkwood.


We work on a bespoke basis, bringing together a collective of talented creatives and strategic thinkers, ensuring we work with the relevant specialists in their field to create the best results for each and every client.

We build transformative brands and experiences by partnering with businesses, innovators and game changers who are contributing to the greater good of our world. It is with an open mind, strategic vision, a willingness to push boundaries and playful creativity that we deliver carefully crafted and well executed results for both local and international brands.
Our comprehensive service offering includes brand strategy, brand identity development, naming, packaging design, creative direction, copywriting, as well as digital design and social content creation.

We are not limited by design style, location or business size. If you have a project that you’d like to work on together, no matter where you are in the world, drop us an email.


Brand Strategy
Brand Identity
Packaging Design
Social Media Management
Content Creation
Print & Publishing Design
Website Design & Development
Creative Direction
Brand Naming
Spatial & Wayfinding