The Curator


The Curator

Brand Identity
Social Content

With an innovative approach to wedding planning, The Curator is the byproduct of newly-engaged entrepreneur, Marica Frost. Noticing how dated and overwhelming wedding planning can feel for couples, she spotted a gap in the market for an easy-to-use platform that allows it’s users to plan their special day, track budgets, discover vendors and seek advice all in one place.

The brand needed to evoke a sense of innovation while being functional and elegant; subtle tones, a simple combination of typefaces and a pared back identity were carefully constructed together to emulate the considered approach of The Curator’s essence. This modern and timeless feel was key for the brand to stand out in a somewhat saturated industry.

Being the first of it’s kind in the New Zealand market, the look and feel translated seamlessly into a chic UI design and really allows the platform to speak for itself. We engaged with Studio Almond to design and build this premium web application.