Always a pleasure working with the good people at Plant Projects to help with the packaging design and copy of their brand new oat milk, No Ordinary.
Although the plant milk category is rather saturated on a global scale, many brands have opted for a bold, bright and illustrative style design for their packaging. In order to stand out, we chose to take a minimal and monochromatic creative direction. By doing so, we were able to hero the honest and very shameless brand tone of voice. No Ordinary Oat Milk has just launched onto shelves in New Zealand and encourages consumers to switch up their daily dairy milk intake for this delicious plant-based option developed especially for coffee.