Mānuka honey, often referred to as New Zealand's 'liquid gold,' is renowned for its luxury and exclusivity in export markets. Ka Noa Mānuka sought packaging that would reflect the premium quality of their product. Our design inspiration drew from the intricate patterns found in leaves' veins and the delicate wings of bees, infusing these elements throughout the packaging. The subtle spot gloss detailing inside the box adds an extra touch of elegance.
To capture New Zealand's essence, we featured striking photography on postcards taken by a local photographer. The packaging is a testament to meticulous craftsmanship, with a custom fold-out box, carefully designed label, anti-tamper seals, a bespoke envelope, postcards, UMF certificates, and unique authentication cards. Ka Noa Mānuka's exquisite packaging is a fusion of nature's bounty and design innovation, embodying the spirit of New Zealand's liquid gold.